Purple Squirrel Agency operates as a producer led production practice serving creators, agencies, brands, and studios worldwide. The practice is led by production specialist Lex Lewter, whose nearly two decades of experience span executive and senior producing, creative producing, high level production support, and international fixer services across global visual storytelling.
The work showcased represents a curated selection of the projects Lex has contributed to as part of senior level production teams. Each reflects deep collaboration with directors, artists, agencies, crews, and production partners across music videos, branded content, commercials, and large scale international productions.
HOW THE PRACTICE WORKS
Purple Squirrel Agency integrates seamlessly into agencies, brands, studios, and artist led projects scaling crews with intention, aligning collaborators to creative and logistical needs, and stepping into the role that best serves the work. Engagements range from direct producer hire to company led production support, depending on the scope and needs of the project.
ABOUT LEX LEWTER
Lex Lewter has spent his career shaping projects that move across cultures, continents, and creative worlds. From the moment he volunteered to help on the set of Jay-Z’s “Hard Knock Life” music video as a pre-teen, he began building a path defined by resourcefulness, creative fluency, and a deep understanding of how production truly works.
Across nearly twenty years, he has led work at the executive and creative levels, supported international productions as a fixer, and collaborated with acclaimed artists, agencies, and studios. His projects have earned nominations from the MTV VMAs and BRIT Awards and have accumulated more than four billion YouTube views. Known for his calm presence, structural clarity, and ability to steady complex environments, Lex is often brought in when timelines are tight, stakes are high, or creative vision needs protection.
WHAT “PURPLE SQUIRREL” MEANS
In recruitment, a “Purple Squirrel” refers to talent so rare and complete it’s considered mythical, someone able to see the whole picture while executing every detail. That philosophy defines how Purple Squirrel Agency supports projects: adaptable, collaborative, and trusted to carry complex work through completion.
CREDIBILITY & RECOGNITION
Projects produced under the Purple Squirrel banner have received industry recognition, including MTV Video Music Award and BRIT Award nominations in 2019
Collectively, videos executive produced and produced under the Purple Squirrel banner have generated more than 2 billion views on YouTube, with Lex Lewter’s broader body of work surpassing 4 billion views worldwide.
- Fully insured, including Errors & Omissions (E&O) coverage.
ETHOS & PRINCIPLES
Forward looking mindset, alert to what’s current, aware of what’s fleeting, and ready to step in when timelines are tight or direction needs to be reset. Captures opportunities in the moment while stabilizing projects for what comes next.
Forward looking mindset, alert to what’s current, aware of what’s fleeting, and ready to step in when timelines are tight or direction needs to be reset. Captures opportunities in the moment while stabilizing projects for what comes next.
Shaped by NYC’s diversity, urgency, and constant negotiation between grit and beauty. Shows up when projects need grounding/aligning teams, sharpening priorities, and finding meaning in overlooked details.
Grounded in the language of classic film and art while fluent in modern production techniques. Supports navigating creative tension, translating vision into execution, and course correcting without losing intent.
Non negotiable, especially under pressure. Whether joining midstream or leading from development, every phase is approached with structure, clarity, and disciplined execution.